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The 12 Powers of a Marketing Leader

The 12 Powers of a Marketing Leader

How to Succeed by Building Customer and Company Value


The War Against the BBC

The War Against the BBC

How an Unprecedented Combination of Hostile Forces Is Destroying Britain’s Greatest Cultural Institution... And Why You Should Care


Simply Better

Simply Better

Winning and Keeping Customers by Delivering What Matters Most


Brands and Branding

Brands and Branding

The Economist


Television and Its Audience - By: Patrick Barwise - published: February, 1989


(Beyond the Familiar: Long-Term Growth Through Customer Focus and Innovation) - By (author) Patrick Barwise, By (author) Sean Meehan - November, 2011


Strategic Decisions

Strategic Decisions

  • Format: Kindle eBook
  • Binding: Kindle Edition
  • Released: 2012-12-06


Advertising in a Recession

Advertising in a Recession

The Benefits of Investing for the Long Term



Media

Media

Predictions S.

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